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Setting up an on-line empire.

These days all you need to start an online empire is a laptop and some great ideas.

There are so many platforms and free sites that enable you to start a business and get your name out there, whether you are offering services or products, the World Wide Web is the place to be and you don’t have to be a genius to begin.

Many of the webs biggest companies purely sell on-line, such as Amazon and Ebay, from humble beginnings and a great idea, to a multi-million pound industry.

If you are a one man or woman band, you can start by simply creating a website and you don’t have to have a huge budget to do this. Sites such as WordPress and 1&1 My Website offer a free area to host your business, so this is a great starting point.

If however you feel that purchasing a URL and having your site hosted is a big pull for customers, use some of your assets for financing and invest in a good clear URL and a package for hosting.

This brings us to another point, with a little bit of funding the world is your oyster. Some companies spend thousands every year on advertising and marketing, which in the public eye is very effective. Those who are savvy do not have to spend anything like this. Start locally, expand onto local press, use all the facilities at your fingertips such as social media.

There is so much you can do to raise the profile of a new business, but the key is consistency and continuing to reach out to that huge on-line market.

You will be so chuffed when people start to follow and recognise the work that you are doing and the effort you are putting into your new business.



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