Did your business experience a boost from the London 2012 Olympic and Paralympic Games? Thousands of businesses involved in helping the Games run smoothly are now able to show off their involvement and hopefully get new work from this, thanks to a new scheme coming from the Government, British Olympic Association (BOA) and the International Olympic Committee (IOC).
This scheme aims to give recognition to the work that many companies did during the Games to help them be such a success. One of its big aims is to bring a real boost to the country’s economy, by helping to get new work for businesses involved in the Olympics.
The new deal will benefit businesses by helping them highlight their work during the Games in their dealings with the media and other companies, as well as receiving an official designation as an official London 2012 supplier. The BOA is receiving £2 million from the Government in order to run the new supplier recognition scheme.
Companies will be able to apply to the BOA for a free license that lets them promote their work at home and abroad, enter industry award schemes and highlight their Olympic connections when pitching for work. After the furore about companies being unable to use Olympic symbols and imagery for promotions before the Games, this relaxation will help businesses maximise the ongoing benefits of the Games.
All sorts of businesses will be able to benefit from this scheme. This includes businesses involved in the infrastructure of venues, from small companies right up to larger ones, as well as construction and services that were provided for the event. By allowing companies to use their Olympics activities to grow sales and profits, many experts are seeing this as a good way to further lengthen the so called legacy of the Games.