In the news yesterday, it was reported that the Sunderland plant of Nissan UK, smashed records last year after it produced 480,485 vehicles.
This incredible figure shows and increase of production by 14% on 2010 and has broken the record for a single car producer in the UK.
Nissan, a Japanese car brand has been churning out the most popular of its vehicles, the Qashqai, which have been in great demand in the UK and in Europe.
This is a real success story for a country that has been shadowed with economic crisis and the firm calls for other car producers not to worry about recession as they are proof that despite the tightening of purse strings, customers are still purchasing new cars.
Because of the high demand for the Qashqai, new staff were recruited and now the plant directly employs over 5000 people.
“We can’t make enough of the Qashqai,” said Mr Fitzpatrick, vice president for production in the UK.
“There is less inventory waiting between the factory gate and dealers than there would normally be,” he said.
“We certainly don’t have fields of unsold cars.”
Some demand has come from Europe with the weakness of the pound against the Euro.
Paul Everitt, head of the Society of Motor Manufacturers and Traders, said: “2011 saw the UK attract a remarkable level of investment, with global vehicle manufacturers committing in excess of £4bn to plants and facilities securing future model production and employment.
“Despite the uncertainty within the eurozone, there is real confidence in the future of UK manufacturing and it will make an increasing contribution to exports, economic growth and employment in the coming years.”
There are plans for expansion at the Sunderland firm as 2013 sees the release of the much awaited Electric car- the Nissan Leaf. Lines will be created to produce the lithium-ion battery that runs the Leaf.