This week we mentioned advertising and ways to expand your business by getting your company profile out in the market, using traditional methods. Today we’re going to look at ways of advertising for free, which is perfect for if you don’t have an advertising budget, or if you are very short on cash.
The internet is a great platform to put your company out for viewing. There are so many ways that you can boost your credentials and get involved with a global market.
This term may mean nothing to you, if so, it is what all the “kids” are doing these days. It is also a great platforms for companies to engage with those “kids” and can be a rather fruitful venture. Platforms such as Facebook and Twitter allows the world to post how its feeling, what it likes and what it doesn’t like. The key with social media is engaging people with conversation and offering experiences. Unlike traditional advertising, which in some eyes, may just be companies shouting about themselves, social media needs an element of intelligence and wit, as not to promote yourself too heavily.
Even if you don’t have a website, blogging is a great informal way of getting people interested in what you have to say. Blogs are similar to diaries but held on-line for everyone to access. Some of the most successful blogs and boosted companies profiles. WordPress is a site which offers free blogging and you can set this up to fall in-line with any other website. Once again, you will not win customers about boasting about what you do, you will win if you write something of interest, something engaging.
At the end of the day, there is a real focus on customer experience and it has to be a positive one.